In the dynamic digital marketing landscape of 2025, staying relevant means continuously updating and sharpening your skills. Discover the 10 essential digital marketing skills employers want in 2025 and you’ll learn the key abilities employers seek—focusing on creativity, technical expertise, and strategic thinking. Below, discover the ten critical skills UK employers prioritise and learn how to acquire and showcase them effectively.
1. Search Engine Optimisation (SEO)
Deep knowledge of keyword research, technical SEO audits, link-building strategies, and content optimisation.
2. PPC Management
Expertise in managing paid advertising campaigns across Google Ads, and social platforms like Meta, to maximise ROI and conversions.
3. Affiliate Marketing Management
Proficiency in managing affiliate programmes and partnerships effectively using platforms such as Awin, Impact, and CJ Affiliate.
4. Social Media Management
Competence in organically growing and engaging audiences on channels such as Facebook, Instagram, LinkedIn, and TikTok.
5. Content Strategy and Creation
Capability to create strategic, engaging, SEO-optimised content across multiple channels (blogs, landing pages, social media, email).
6. Data Analytics and Interpretation
Mastering analytics tools like Google Analytics, HubSpot, and Adobe Analytics to inform strategic marketing decisions and measure campaign success.
7. Email Marketing and Automation
Expert use of email automation platforms (MailChimp, Klaviyo, ActiveCampaign) to deliver personalised campaigns.
8. Video Marketing and Content Creation
Skills in producing, optimising, and strategically using video content on platforms such as YouTube, Instagram, and TikTok.
9. Technical SEO and Website Optimisation
Expertise in conducting comprehensive technical audits, improving site speed, mobile optimisation, and enhancing user experience.
10. Remote Collaboration and Communication
Effectively utilising remote work tools (Slack, Trello, Asana, Microsoft Teams) to manage projects, communicate clearly, and maintain productivity.
How to Develop and Demonstrate These Skills
- Obtain industry-recognised certifications (e.g, Google Digital Garage, HubSpot Academy).
- Build a professional portfolio demonstrating measurable outcomes.
- Regularly attend industry webinars and online training courses.
Frequently Asked Questions (FAQs)
Q: Which digital marketing skills are most in demand in 2025?
A: SEO, PPC, affiliate marketing, content strategy, data analytics, and video marketing.
Q: How can I best showcase my digital marketing skills to employers?
A: Use an updated online portfolio, obtain industry certifications, and quantify achievements clearly on your CV.
Q: Do employers value professional certifications?
A: Yes, certifications like Google Digital Garage, HubSpot, or CIM significantly boost your credibility.
Next Steps
Showcase these skills in your CV and learn how to write a winning digital marketing CV for remote jobs in 2025, or find current opportunities on our recruitment page.