Introduction to the top 10 affiliate marketing networks in the UK
Affiliate marketing has become a popular strategy for businesses looking to expand their reach and drive sales. In the UK, affiliate networks play a crucial role in connecting advertisers with publishers. This article delves into the top 10 affiliate networks (in no particular order) in the UK for 2024, offering insights into their features, benefits, and why you should consider using them.
Top 10 Affiliate Networks in the UK for 2024*
- Awin
- CJ Affiliate
- Tradedoubler
- Webgains
- Rakuten Advertising
- Partnerize
- Affiliate Future
- Impact
- TAG
- Optimise
* The listed affiliate networks are in no particular order.
1. Awin
Who are Awin?
Awin is a global affiliate marketing network that has a strong presence in the UK. It connects businesses with publishers to promote products and services, driving sales and leads through a wide network of affiliates.
Why Should I Use Awin?
Awin offers a user-friendly platform with robust tracking and reporting tools, supported by an extensive network of over 240,000 active publishers and 21,200 advertisers globally. With a strong presence in Europe and operations in North America and other regions, Awin ensures that your products reach a wide audience, boosting potential for increased sales and brand visibility across diverse sectors such as fashion, finance, travel, and retail.
"Awin’s intuitive platform and customisation options set us apart from other traditional affiliate networks. Advertisers have complete control over how they work with Awin, selecting the platform plan and service packages that meet their bespoke needs, bringing down the barriers to entry of the channel. Awin’s large UK market share also enhances the network effect, offering more partnership opportunities and driving increased performance for our partners. From brand partnerships, to technology partners, influencers and media partners, Awin leads the way in the diversity of engaged partnership opportunities we can offer to advertisers." — Rosalyn Berrisford, Regional Managing Director, Awin.
Key Features of Awin
- Comprehensive tracking and reporting
- Wide network of affiliates
- User-friendly interface
- Dedicated account management
Benefits of Joining Awin
- Access to a vast network of publishers
- Enhanced brand visibility
- Detailed performance reports
- Dedicated support
Technology and Tools
Awin is known for its reliable and easy-to-use technology, offering comprehensive tools that include real-time reporting, performance tracking, a user-friendly dashboard, creative assets, deep linking tools, and a mobile app. Additionally, it provides advanced affiliate marketing solutions such as cross-device tracking and attribution modeling, enabling effective and optimised campaign management.
Support & Community
Awin provides dedicated account managers and extensive resources, including webinars, training sessions, and events, along with highly rated customer service known for its responsiveness and knowledgeability. The network fosters strong community engagement through events, newsletters, and forums, ensuring continuous support and collaboration for its partners.
How to sign up for Awin
Signing up for Awin is straightforward. Visit their website, fill out the registration form, and follow the verification process to get started. For more information on AWIN, read our in depth AWIN vs CJ Affiliate comparison article.
2. CJ
Who are CJ?
CJ, a leading performance marketing platform within Publicis Groupe, offers innovative technology and a vast publisher network to optimise campaigns, using data and expertise for a customer-centric approach.
Why should I use CJ?
CJ is a global leader in performance marketing, reaching over 1 billion consumers and supporting 3,800+ brands and hundreds of thousands of publishers. With a presence in North America, Europe, APAC, MENA, and LATAM, CJ offers advanced tracking, real-time analytics, and industry expertise to drive campaign performance and growth. Over 26 years, it has evolved from affiliate marketing to include innovations like CJ Influence for creator marketing and CJ Leads for first-party lead generation, positioning itself as a full-service platform for the entire customer journey.
"At CJ, our mission is to empower brands and publishers through cutting-edge technology and a robust global network. With advanced tracking, real-time reporting, and an unparalleled array of publishers, we create opportunities for scalable growth, and lasting partnerships in the performance marketing world.” — Linda O’Connell - Senior Vice President, UK & Ireland
Key features of CJ
- Advanced technology
- Real-time analytics
- Extensive premium and transparent publisher network
- Comprehensive marketing tools, including influencer and lead generation
- One global platform
Benefits of joining CJ
- Increased sales opportunities
- Detailed analytics and reporting
- Access to top publishers globally
- Efficient campaign management
- Strong compliance and fraud protection
Technology and Tools
CJ provides advanced tools, including cross-device tracking, deep linking automation, and a comprehensive performance dashboard, along with a robust API for customised solutions. The platform supports flexible compensation models, detailed analytics, and cross-channel journey analysis to help optimise affiliate marketing efforts. Its features include scalable data visualisation and forecasting capabilities to enhance performance monitoring.
Support & Community
CJ combines expert account management with extensive support resources, including webinars, a knowledge base, and a large affiliate community with regular events and training. Through a curated network of publishers, CJ helps partners leverage data-driven insights and best practices to drive growth and profitability.
How to sign up for CJ
To join CJ, visit their website and complete the registration process, including the verification of your business details.
3. Tradedoubler
Who are Tradedoubler?
Tradedoubler is a performance-based marketing network that specialises in affiliate marketing and programmatic display advertising. They offer solutions tailored to meet the needs of both advertisers and publishers.
Why should I use Tradedoubler?
Tradedoubler provides a reliable platform with extensive tracking capabilities and a broad network of over 180,000 publishers and 2,000 advertisers, known for its performance-based approach to ensure you get value for your marketing spend. With a core strength in Europe, particularly in the UK, Germany, and Sweden, Tradedoubler is also expanding its international reach.
Key features of Tradedoubler
- Performance-based marketing solutions
- Extensive tracking and analytics
- Large network of affiliates
- Programmatic display advertising
Benefits of joining Tradedoubler
- Effective performance tracking
- Wide reach through affiliates
- Comprehensive analytics
- Programmatic advertising options
Technology and Tools
Tradedoubler features an advanced tracking system, including cross-device tracking, real-time analytics, and an API for custom integrations, with a strong focus on data-driven insights and performance optimisation.
Support & Community
Tradedoubler offers comprehensive support with dedicated account management and access to a knowledge base, complemented by regular training sessions, webinars, and events to enhance user experience and performance. The network is also active in community-building efforts, including local events and networking opportunities.
How to sign up for Tradedoubler
Visit the Tradedoubler website and fill out the registration form to start leveraging their marketing solutions. For more information on Tradedoubler, read our in depth AWIN vs Tradedobler comparison article.
4. Webgains
Who are Webgains?
Webgains is a global affiliate network providing strong support and strategic expertise to advertisers and publishers. Their platform is designed to enhance affiliate performance through advanced tools and automation.
Why should I use Webgains?
With access to over 250,000 vetted publishers and a focus on international growth, Webgains is ideal for brands looking to expand into new markets. AI-powered recommendations help advertisers find the right partners, and their tracking and reporting tools ensure reliable performance monitoring.
"What sets Webgains apart is our personalised service and global expertise. We invest time in understanding each client's goals, creating tailored channel strategies powered by precise local market insights. Our team provides as much communication as each client desires, coupled with rapid response times. Supported by a reliable, robust affiliate platform and a sharp commercial focus, Webgains is the go-to partner for driving growth through affiliate partnerships." — Alona Malinovska, Managing Director, Webgains UK
Key Features of Webgains
- Access to over 250,000 publishers with AI-driven partner recommendations.
- GDPR-compliant first-party tracking options, including ‘Item’ and ‘Voucher’
tracking. - Powerful reporting suite for comprehensive performance insights.
- Automation tools designed to streamline affiliate management.
Benefits of Joining Webgains
- Global reach with local expertise for expanding into new markets.
- Dedicated support and personalised strategies for affiliates and advertisers.
- Exclusive access to affiliate events and trade shows for networking
opportunities. - B Corp certification, ensuring accountability and high ethical standards.
Technology and Tools
Webgains’ platform leverages AI and machine learning to optimise affiliate management. With intuitive dashboards, powerful tracking, and automation tools, users can easily manage and grow their programs efficiently.
Support & Community
Webgains offers dedicated account management, a detailed knowledge base, and ongoing training sessions to support users. They also host exclusive events, and in 2023, became the first B Corp certified affiliate network, reflecting their commitment to transparency and purpose-driven business.
How to sign up for Webgains
To get started with Webgains, visit their website and complete the registration process. For more information on Webgains, read our in depth AWIN vs Webgains comparison article.
5. Rakuten Advertising
Who are Rakuten Advertising?
Rakuten Advertising is a leading affiliate marketing network that offers a range of digital marketing solutions. They connect advertisers with publishers to drive performance-based marketing campaigns.
Why should I use Rakuten Advertising?
Rakuten Advertising, part of the global Rakuten Group, provides a comprehensive platform with advanced tracking, extensive analytics, and access to a network of thousands of advertisers and publishers worldwide. With a strong presence in North America, Europe, and Asia-Pacific regions, Rakuten Advertising focuses on key verticals such as retail, travel, financial services, and telecommunications to help you achieve your marketing goals effectively.
Key features of Rakuten Advertising
- Advanced tracking and analytics
- Global affiliate network
- Comprehensive marketing solutions
- Dedicated support
Benefits of joining Rakuten Advertising
- Increased global reach
- Detailed performance insights
- Access to top-tier publishers
- Efficient campaign management
Technology and Tools
Rakuten Advertising utilises advanced technology, including AI-driven tools, cross-device tracking, and dynamic commissioning, while providing robust analytics, audience insights, and a custom API for tailored solutions. The platform focuses on innovative solutions, such as proprietary tracking technology and unique publisher partnerships, to optimise performance.
Support & Community
Rakuten Advertising offers personalised account management and support services, providing access to a comprehensive resource center that includes training programs, webinars, and industry insights. The platform maintains a strong focus on partner collaboration through exclusive networking events and strategic growth initiatives.
How to sign up for Rakuten Advertising
Join Rakuten Advertising by visiting their website and completing the registration form. For more information on Rakuten Advertising, read our in depth AWIN vs Rakuten Advertising comparison article.
6. Partnerize
Who are Partnerize?
Partnerize offers a partnership management platform that integrates affiliate marketing, influencer marketing, and strategic brand partnerships.
Why should I use Partnerize?
Partnerize provides a versatile platform with advanced tracking, real-time reporting, and a wide array of partners, helping you manage and optimise your marketing partnerships efficiently. With a global network of thousands of advertisers and publishers, including some of the world's largest brands, Partnerize has a strong presence in North America, Europe, and Asia-Pacific, focusing on high-value verticals such as retail, finance, travel, and technology.
Key features of Partnerize
- Integrated partnership management
- Real-time tracking and reporting
- Wide range of partners
- Advanced analytics
Benefits of joining Partnerize
- Efficient partnership management
- Access to diverse partners
- Real-time performance insights
- Comprehensive support
Technology and Tools
Partnerize utilises advanced technology, including AI-driven decision-making, machine learning algorithms, and dynamic commissioning, and offers a robust API for custom integrations, real-time analytics, and automation tools to streamline partner management. The platform focuses on innovative solutions, such as predictive analytics, fraud prevention, and partner personalisation.
Support & Community
Partnerize provides personalised account management, strategic consultation, and dedicated support teams, while offering access to a knowledge base, regular training, and industry insights. The platform emphasises collaboration through strategic partnerships and frequent networking events.
How to sign up for Partnerize
To join Partnerize, visit their website and follow the registration steps. For more information on Partnerize, read our in depth AWIN vs Partnerize comparison article.
7. Affiliate Future
Who are Affiliate Future?
Affiliate Future is a UK-based affiliate marketing network that connects advertisers with publishers to generate sales and leads. With a strong presence in the UK market and beyond, Affiliate Future helps businesses grow by offering performance-driven solutions tailored to individual marketing goals.
Why should I use Affiliate Future?
Affiliate Future provides a robust platform with advanced tracking and reporting tools, enabling advertisers to monitor and optimise their campaigns effectively. With access to a wide network of affiliates across various sectors, including retail, finance, travel, and telecoms, Affiliate Future ensures your brand reaches relevant audiences, driving conversions and increasing brand visibility.
Key features of Affiliate Future
- Comprehensive tracking and reporting tools
- Large network of affiliates and advertisers
- Customisable, performance-based campaigns
- Dedicated account management and support
Benefits of joining Affiliate Future
- Access to a vast network of publishers
- Detailed performance insights
- Flexible campaign management options
- Continuous support from an experienced team
Technology and Tools
Affiliate Future offers advanced technology for real-time tracking, reporting, and performance optimisation. The platform includes deep linking, product feeds, and API integrations, providing advertisers with the tools needed for seamless campaign management. Additionally, its dynamic reporting capabilities allow businesses to fine-tune their affiliate strategies.
Support & Community
Affiliate Future provides personalised account management, along with extensive resources such as webinars, training sessions, and industry insights. Their dedicated support team ensures that advertisers and publishers receive continuous guidance, while the platform fosters community engagement through events and collaborative opportunities for growth.
How to sign up for Affiliate Future
Joining Affiliate Future is straightforward. Visit their registration page, complete the form, and follow the verification process to start leveraging their powerful affiliate marketing network.
8. Impact
Who are Impact?
impact.com is a partnership management platform designed for any type of partnership. Their key products include impact.com/performance for affiliate marketing, impact.com/creator for influencer marketing, and impact.com/advocate for customer referral marketing.
Why should I use Impact?
impact.com offers a comprehensive platform that helps you manage and optimise your affiliate marketing and partnerships across the entire partnership life cycle, with advanced tracking and reporting tools to ensure you get the most out of your campaigns. With a global marketplace supporting thousands of brands and a vast range of publishers, impact.com has a strong presence in North America, Europe, and the Asia-Pacific regions, focusing on high-value verticals such as retail, travel, technology, finance, and digital services.
"impact.com is the world's biggest partnership management platform. Our platform, developed and evolved over several years with automation at its core, makes it easy for businesses to run all aspects of the partnership lifecycle, including partner discovery and recruitment; tracking and contracting; performance measurement and attribution; and payments and regulatory compliance. Whether it's affiliates, influencers, customer advocates or something else, our award-winning products like /performance, /creator, and /advocate are helping over 4,000 leading global brands, including Walmart, Uber, and L’Oreal, to meet customers where they are with authentic content and trusted recommendations." — Florian Gramshammer, Managing Director EMEA, Impact.com.
Key features of Impact
- Automated partner management workflows
- Advanced tracking and reporting
- Incrementality dashboard
- High-quality, diverse partner discovery
- Paid search and promo code monitoring
Benefits of joining Impact
- Comprehensive partnership ecosystem
- Automation and scalability
- Customisable contract and payment flexibility
- Robust and deep analytics
- Global reach and localisation
- Influencer and content partnering
Technology and Tools
impact.com is a powerful partnership automation platform with features such as contract management, real-time tracking, and dynamic commissioning, supported by advanced analytics tools for performance measurement, fraud detection, and strategic optimisation. The platform also offers AI-driven decision-making capabilities and a robust API for custom integrations.
Support & Community
impact.com offers a dedicated customer success team. This team ensures that brands or their agencies are fully enabled to use impact.com, to operate the programme and meet strategic goals. impact.com has a range of service options alongside a comprehensive knowledge base, regular training sessions, webinars, and industry insights. The platform places a strong emphasis on building partnerships through community engagement and networking events.
How to sign up for Impact
Join Impact by visiting their website and completing the registration form. For more information on Impact, read our in depth AWIN vs Impact comparison article.
9. TAG
Who are TAG?
TAG (The Affiliate Gateway) is a UK-based affiliate marketing network that connects advertisers with high-quality publishers to drive sales and leads. TAG provides a performance-focused platform that helps businesses across various sectors increase their reach and optimise their affiliate marketing efforts.
Why should I use TAG?
TAG offers a flexible and powerful platform with advanced tracking and reporting tools, designed to help businesses grow through performance-based marketing. With access to a wide network of affiliates in key sectors such as retail, finance, and technology, TAG ensures that your products and services are promoted to the right audience, helping you boost brand visibility and drive conversions.
Key features of TAG
- Comprehensive tracking and reporting tools
- Extensive network of affiliates and advertisers
- Performance-driven, customisable campaigns
- Dedicated account management and support
Benefits of joining TAG
- Access to a wide network of publishers
- Detailed performance insights and reporting
- Tailored campaign strategies
- Continuous support from a knowledgeable team
Technology and Tools
TAG provides advanced technology for real-time tracking, in-depth reporting, and performance optimisation. The platform includes tools such as deep linking, product data feeds, and flexible commissioning, allowing advertisers to manage campaigns with ease. TAG’s API integration and custom reporting ensure that businesses can optimise their marketing strategies for maximum ROI.
Support & Community
TAG offers dedicated account management, providing ongoing support and strategic consultation for advertisers. Their extensive resources include webinars, training, and community events, all aimed at fostering collaboration and growth. TAG actively engages with its affiliate partners to ensure continued success and optimisation of campaigns.
How to sign up for TAG
Signing up for TAG is simple. Visit their registration page, complete the form, and follow the verification process to start benefiting from their affiliate marketing network.
10. Optimise
Who are Optimise?
Optimise is a leading affiliate marketing network with a strong presence in the UK and across global markets. It connects brands with publishers, helping businesses drive growth through a performance-based model by increasing sales, leads, and conversions.
Why should I use Optimise?
Optimise offers a flexible platform with comprehensive tools for tracking, performance management, and campaign optimisation. The network supports a wide range of sectors, including finance, travel, retail, and telecoms, ensuring your brand reaches diverse audiences both in the UK and globally. With over 1,800 active advertisers and thousands of publishers, Optimise provides valuable opportunities to enhance brand visibility and drive measurable results.
Key features of Optimise
- Comprehensive tracking and reporting tools
- Large network of affiliates and advertisers
- Customisable performance-based campaigns
- Dedicated account management and support
Benefits of Joining Optimise
- Access to a diverse range of sectors
- Detailed analytics and performance insights
- Flexible solutions tailored to your business goals
- Continuous support from an experienced team
Technology and Tools
Optimise provides advanced technology solutions, including real-time tracking, detailed reporting, and performance optimisation tools. The platform’s dynamic commissioning and cross-device tracking features ensure that advertisers can easily manage their campaigns. Optimise’s user-friendly interface and API integrations make it an ideal choice for businesses looking for seamless affiliate marketing solutions.
Support & Community
Optimise offers personalised account management, providing tailored support for each partner. The network also delivers valuable resources, including webinars, training, and events, to enhance partner success. With a dedicated team and an engaged community, Optimise ensures continuous collaboration and growth opportunities for all its users.
How to sign up for Optimise
Signing up with Optimise is simple. Visit their registration page, complete the form, and follow the verification process to start benefiting from their affiliate marketing network.
EngageMore's verdict: choosing the right affiliate network for your affiliate marketing.
Choosing the right affiliate network is crucial for the success of your marketing campaigns. Each network offers unique features and benefits, so it's essential to evaluate them based on your specific needs and goals. Whether you're looking for a user-friendly platform, advanced tracking, or a vast network of affiliates, the top 10 affiliate networks in the UK for 2024 have you covered. Start by exploring these networks and find the perfect fit to boost your affiliate marketing efforts.
