Introduction to the top 10 affiliate marketing networks in the UK
Affiliate marketing has become a popular strategy for businesses looking to expand their reach and drive sales. In the UK, affiliate networks play a crucial role in connecting advertisers with publishers. This article delves into the top 10 affiliate networks (in no particular order) in the UK for 2024, offering insights into their features, benefits, and why you should consider using them.
Top 10 Affiliate Networks in the UK for 2024*
- Awin
- CJ
- Impact
- Optimise
- Partnerize
- Rakuten
- Webgains
- Tradedoubler
- Affiliate Future
- TAG
* The listed affiliate networks are in no particular order.
1. Awin
Who are Awin?
Awin is a global affiliate marketing network that has a strong presence in the UK. It connects businesses with publishers to promote products and services, driving sales and leads through a wide network of affiliates.
Why Should I Use Awin?
Awin offers a user-friendly platform with robust tracking and reporting tools, supported by an extensive network of over 240,000 active publishers and 21,200 advertisers globally. With a strong presence in Europe and operations in North America and other regions, Awin ensures that your products reach a wide audience, boosting potential for increased sales and brand visibility across diverse sectors such as fashion, finance, travel, and retail.
"Awin’s intuitive platform and customisation options set us apart from other traditional affiliate networks. Advertisers have complete control over how they work with Awin, selecting the platform plan and service packages that meet their bespoke needs, bringing down the barriers to entry of the channel. Awin’s large UK market share also enhances the network effect, offering more partnership opportunities and driving increased performance for our partners. From brand partnerships, to technology partners, influencers and media partners, Awin leads the way in the diversity of engaged partnership opportunities we can offer to advertisers." — Rosalyn Berrisford, Regional Managing Director, Awin.
Key Features of Awin
- Comprehensive tracking and reporting
- Wide network of affiliates
- User-friendly interface
- Dedicated account management
Benefits of Joining Awin
- Access to a vast network of publishers
- Enhanced brand visibility
- Detailed performance reports
- Dedicated support
Technology and Tools
Awin is known for its reliable and easy-to-use technology, offering comprehensive tools that include real-time reporting, performance tracking, a user-friendly dashboard, creative assets, deep linking tools, and a mobile app. Additionally, it provides advanced affiliate marketing solutions such as cross-device tracking and attribution modeling, enabling effective and optimised campaign management.
Support & Community
Awin provides dedicated account managers and extensive resources, including webinars, training sessions, and events, along with highly rated customer service known for its responsiveness and knowledgeability. The network fosters strong community engagement through events, newsletters, and forums, ensuring continuous support and collaboration for its partners.
How to sign up for Awin
Signing up for Awin is straightforward. Visit their website, fill out the registration form, and follow the verification process to get started. For more information on AWIN, read our in depth AWIN vs CJ Affiliate comparison article.
2. CJ
Who are CJ?
CJ, a leading performance marketing platform within Publicis Groupe, offers innovative technology and a vast publisher network to optimise campaigns, using data and expertise for a customer-centric approach.
Why should I use CJ?
CJ is a global leader in performance marketing, reaching over 1 billion consumers and supporting 3,800+ brands and hundreds of thousands of publishers. With a presence in North America, Europe, APAC, MENA, and LATAM, CJ offers advanced tracking, real-time analytics, and industry expertise to drive campaign performance and growth. Over 26 years, it has evolved from affiliate marketing to include innovations like CJ Influence for creator marketing and CJ Leads for first-party lead generation, positioning itself as a full-service platform for the entire customer journey.
"At CJ, our mission is to empower brands and publishers through cutting-edge technology and a robust global network. With advanced tracking, real-time reporting, and an unparalleled array of publishers, we create opportunities for scalable growth, and lasting partnerships in the performance marketing world.” — Linda O’Connell - Senior Vice President, UK & Ireland
Key features of CJ
- Advanced technology
- Real-time analytics
- Extensive premium and transparent publisher network
- Comprehensive marketing tools, including influencer and lead generation
- One global platform
Benefits of joining CJ
- Increased sales opportunities
- Detailed analytics and reporting
- Access to top publishers globally
- Efficient campaign management
- Strong compliance and fraud protection
Technology and Tools
CJ provides advanced tools, including cross-device tracking, deep linking automation, and a comprehensive performance dashboard, along with a robust API for customised solutions. The platform supports flexible compensation models, detailed analytics, and cross-channel journey analysis to help optimise affiliate marketing efforts. Its features include scalable data visualisation and forecasting capabilities to enhance performance monitoring.
Support & Community
CJ combines expert account management with extensive support resources, including webinars, a knowledge base, and a large affiliate community with regular events and training. Through a curated network of publishers, CJ helps partners leverage data-driven insights and best practices to drive growth and profitability.
How to sign up for CJ
To join CJ, visit their website and complete the registration process, including the verification of your business details.
3. Impact
Who are Impact?
impact.com is a partnership management platform designed for any type of partnership. Their key products include impact.com/performance for affiliate marketing, impact.com/creator for influencer marketing, and impact.com/advocate for customer referral marketing.
Why should I use Impact?
impact.com offers a comprehensive platform that helps you manage and optimise your affiliate marketing and partnerships across the entire partnership life cycle, with advanced tracking and reporting tools to ensure you get the most out of your campaigns. With a global marketplace supporting thousands of brands and a vast range of publishers, impact.com has a strong presence in North America, Europe, and the Asia-Pacific regions, focusing on high-value verticals such as retail, travel, technology, finance, and digital services.
"impact.com is the world's biggest partnership management platform. Our platform, developed and evolved over several years with automation at its core, makes it easy for businesses to run all aspects of the partnership lifecycle, including partner discovery and recruitment; tracking and contracting; performance measurement and attribution; and payments and regulatory compliance. Whether it's affiliates, influencers, customer advocates or something else, our award-winning products like /performance, /creator, and /advocate are helping over 4,000 leading global brands, including Walmart, Uber, and L’Oreal, to meet customers where they are with authentic content and trusted recommendations." — Florian Gramshammer, Managing Director EMEA, Impact.com.
Key features of Impact
- Automated partner management workflows
- Advanced tracking and reporting
- Incrementality dashboard
- High-quality, diverse partner discovery
- Paid search and promo code monitoring
Benefits of joining Impact
- Comprehensive partnership ecosystem
- Automation and scalability
- Customisable contract and payment flexibility
- Robust and deep analytics
- Global reach and localisation
- Influencer and content partnering
Technology and Tools
impact.com is a powerful partnership automation platform with features such as contract management, real-time tracking, and dynamic commissioning, supported by advanced analytics tools for performance measurement, fraud detection, and strategic optimisation. The platform also offers AI-driven decision-making capabilities and a robust API for custom integrations.
Support & Community
impact.com offers a dedicated customer success team. This team ensures that brands or their agencies are fully enabled to use impact.com, to operate the programme and meet strategic goals. impact.com has a range of service options alongside a comprehensive knowledge base, regular training sessions, webinars, and industry insights. The platform places a strong emphasis on building partnerships through community engagement and networking events.
How to sign up for Impact
Join Impact by visiting their website and completing the registration form. For more information on Impact, read our in depth AWIN vs Impact comparison article.
4. Optimise
Who are Optimise?
Optimise is a performance marketing network with a strong presence in the UK and international markets, connecting brands with publishers to drive sales, leads, and conversions. The network operates across key sectors such as finance, travel, retail, and telecoms, offering solutions tailored to performance-based marketing.
Why should I use Optimise?
Optimise provides a flexible platform with advanced tools for tracking, performance management, and campaign optimisation. It is uniquely positioned to support regulated industries as the only FCA-regulated network, ensuring compliance and robust controls.
With 15 global offices across the Middle East, Africa, and Southeast Asia, Optimise helps brands expand into high-growth regions by leveraging local expertise. Its extensive network includes 1,800 advertisers and thousands of publishers, enabling businesses to scale effectively and achieve measurable results.
"Optimise provides brands with a sophisticated but easy to-use Partner Platform designed to support brands achieve growth. Our data driven insights helps brands make better decisions more quickly to achieve more for less. Optimise has always been focussed on quality over quantity of relationships and are extended vetting procedures and enhanced control environment enforces high quality traffic and negligible fraud. Over recent years Optimise has helped brands achieve real success in international markets. Our 15 offices around the world help brands like Adidas, Shark Ninja, Trip.com and Samsung meet language, currency and local market knowledge challenges. We are determined to build upon this success with our eyes set on substantial continued growth." — Anthony James, Business Development Director, Optimise.
Key features of Optimise
- Advanced tracking and reporting tools
- Global network of publishers and advertisers
- Flexible, performance-based campaigns
- Local expertise in high-growth regions
Benefits of Joining Optimise
- Specialist support for regulated sectors
- Offices in APAC and MENA regions
- Single-login management for multi-territory campaigns
- Flexible payment options for publishers
- Insights-driven campaign optimisation
Technology and Tools
Optimise delivers powerful solutions, including real-time tracking, dynamic commissioning, and cross-device tracking to streamline campaigns. The platform enables multi-territory campaign management with one login and supports publishers with customisable payment options and accelerated payouts. With API integrations and a user-friendly interface, Optimise offers seamless affiliate marketing solutions.
Support & Community
Optimise provides tailored account management and access to a range of resources, including training, webinars, and events. Its dedicated teams and collaborative approach foster a supportive environment for brands and publishers, ensuring long-term growth and success.
How to sign up for Optimise
Signing up with Optimise is simple. Visit their registration page, complete the form, and follow the verification process to start benefiting from their affiliate marketing network.
5. Partnerize
Who are Partnerize?
Partnerize, a global leader in partnership automation, provides a comprehensive platform to streamline partner marketing. It supports brands in discovering,recruiting, managing, optimising, and paying partners, offering a single solution to scale campaigns efficiently. With a presence in North America, Europe, and Asia-Pacific, the platform caters to high-value verticals such as retail, finance, travel, and technology.
Why should I use Partnerize?
Partnerize simplifies partnership marketing by automating processes and offering real-time insights, all while maintaining fraud protection, brand safety, and transparency. Its end-to-end solution supports every stage of the partnership lifecycle, enabling marketers to scale their efforts globally.
"During both economic downturns and boom times, affiliate marketing provides a stable, scalable solution. With Partnerize’s support, marketers can gain crucial operational leverage—maximising reach while minimising risk. The platform enables brands to diversify their publisher mix, reducing overreliance on any single partner or channel. Partnerize has built an integrated ecosystem of partnerships, giving marketers access to top tools—analytics, app tracking, and personalisation—all from a single destination. Eliminate data silos and connect directly to your reporting source of truth. With Partnerize, marketers get an end-to-end partnership solution backed by the industry’s only in-housing support program. From discovery to conversion, Partnerize makes partnership management effortless—so you can focus on what matters most.” — Scott O’Brien, Regional VP, Partnerize.
Key features of Partnerize
- Seamless partner management
- Real-time tracking and reporting
- AI-powered optimisation tools
- Customisable integrations
Benefits of joining Partnerize
- Access to a global network of advertisers and publishers
- Support for over 60 currencies across 214 countries
- Transparent, pay-for-performance pricing
- Advanced fraud detection
- Scalable and fully customisable platform
Technology and Tools
Partnerize leverages cutting-edge technology, including AI, machine learning, and predictive analytics, to enhance campaign performance. Its API-first approach supports custom integrations, dynamic commissioning, and automation, enabling efficient partner management. The platform also offers tools for fraud prevention, partner personalisation, and real-time performance monitoring.
Support & Community
Partnerize provides dedicated account management, strategic consultation, and access to a rich resource hub, including training sessions and industry insights. By fostering collaboration through its network, Partnerize connects brands and publishers via regular events and knowledge-sharing initiatives.
How to sign up for Partnerize
To join Partnerize, visit their website and follow the registration steps. For more information on Partnerize, read our in depth AWIN vs Partnerize comparison article.
6. Rakuten Advertising
Who are Rakuten Advertising?
Rakuten Advertising is a global affiliate marketing network that connects advertisers with publishers to drive performance-based marketing campaigns. With a focus on delivering measurable results, the network supports brands in expanding their reach and engaging high-value audiences across multiple industries.
Why should I use Rakuten Advertising?
Rakuten Advertising offers an AI-powered platform, a full-funnel affiliate network, and a data-driven approach to campaign management. With a presence in North America, Europe, and Asia-Pacific, the platform provides businesses with access to a diverse publisher ecosystem, advanced analytics, and strategic insights to enhance marketing performance.
"With the richest data and industry-first AI, a world-class full-funnel network, and forward-thinking strategies and results, our approach, known as Affiliate Intelligence, empowers us to deliver the results no one else can: ad experiences that grab attention, drive action, and totally outperform your expectations. Backed by the best partner ecosystem, technology, and media properties in the industry, along with an on-the-ground presence in North America, Europe, and Asia-Pacific, we can help you achieve your affiliate marketing goals whether you’re in retail, travel, or financial services.” — Nick Fletcher, Senior Vice President EMEA, Rakuten Advertising.
Key features of Rakuten Advertising
- AI-driven publisher discovery – Identify publishers that align with key product categories.
- Audience targeting – Leverage publisher data for privacy-compliant audience segmentation
through Audience Engine. - Performance insights – Track engagement, benchmark against competitors, and analyse
trends. - Campaign optimisation – Access AI-powered recommendations for placements and budget
allocation. - Global reporting – Consolidate performance metrics across regions and brands in a single
dashboard.
Benefits of joining Rakuten Advertising
- Market expansion – Specialist teams support entry into new markets and sustained growth.
- Localised strategy – Regional experts optimise campaigns based on shopping trends and
market dynamics. - Data-driven innovation – AI models enhance performance tracking and strategic decision-
making. - Actionable insights – 28 years of transactional data inform campaign optimisation and
growth strategies. - Support – Dedicated customer support teams provide assistance via phone and email.
- Industry recognition – A multi-award-winning platform recognised by key marketing
organisations.
Technology and Tools
Rakuten Advertising utilises AI-driven technology to enhance performance forecasting, partner discovery, and campaign management. Customisable dashboards, real-time analytics, and global performance reports provide brands with actionable insights to refine their strategies and drive long-term success.
Support & Community
Rakuten Advertising provides dedicated account management and access to industry insights, training, and networking opportunities. Regional teams with deep market knowledge help brands optimise their strategies, while experienced analysts and data scientists deliver insights that enable agile decision-making and long-term growth.
How to sign up for Rakuten Advertising
Join Rakuten Advertising by visiting their website and completing the registration form. For more information on Rakuten Advertising, read our in depth AWIN vs Rakuten Advertising comparison article.
7. Webgains
Who are Webgains?
Webgains is a global affiliate network providing strong support and strategic expertise to advertisers and publishers. Their platform is designed to enhance affiliate performance through advanced tools and automation.
Why should I use Webgains?
With access to over 250,000 vetted publishers and a focus on international growth, Webgains is ideal for brands looking to expand into new markets. AI-powered recommendations help advertisers find the right partners, and their tracking and reporting tools ensure reliable performance monitoring.
"What sets Webgains apart is our personalised service and global expertise. We invest time in understanding each client's goals, creating tailored channel strategies powered by precise local market insights. Our team provides as much communication as each client desires, coupled with rapid response times. Supported by a reliable, robust affiliate platform and a sharp commercial focus, Webgains is the go-to partner for driving growth through affiliate partnerships." — Alona Malinovska, Managing Director, Webgains UK
Key Features of Webgains
- Access to over 250,000 publishers with AI-driven partner recommendations.
- GDPR-compliant first-party tracking options, including ‘Item’ and ‘Voucher’
tracking. - Powerful reporting suite for comprehensive performance insights.
- Automation tools designed to streamline affiliate management.
Benefits of Joining Webgains
- Global reach with local expertise for expanding into new markets.
- Dedicated support and personalised strategies for affiliates and advertisers.
- Exclusive access to affiliate events and trade shows for networking
opportunities. - B Corp certification, ensuring accountability and high ethical standards.
Technology and Tools
Webgains’ platform leverages AI and machine learning to optimise affiliate management. With intuitive dashboards, powerful tracking, and automation tools, users can easily manage and grow their programs efficiently.
Support & Community
Webgains offers dedicated account management, a detailed knowledge base, and ongoing training sessions to support users. They also host exclusive events, and in 2023, became the first B Corp certified affiliate network, reflecting their commitment to transparency and purpose-driven business.
How to sign up for Webgains
To get started with Webgains, visit their website and complete the registration process. For more information on Webgains, read our in depth AWIN vs Webgains comparison article.
8. Tradedoubler
Who are Tradedoubler?
Tradedoubler is a global partner marketing network that specializes in performance-based affiliate marketing and programmatic display advertising. Their tailored solutions meet the needs of both advertisers and publishers, offering innovative ways to drive growth and engagement.
Why should I use Tradedoubler?
Tradedoubler connects brands and publishers through a reliable platform with advanced tracking capabilities. Hosting a vast network of over 180,000 publishers and 3,000 brands, they deliver value through a performance-focused approach. With a stronghold in Europe—particularly the UK, Germany, and Sweden Tradedoubler also offers its marketing solutions in over 90 countries worldwide.
Key features of Tradedoubler
- Performance-driven partner marketing solutions
- Programmatic display advertising expertise
- Extensive tracking and real-time analytics
- Large and diverse network of publishers
Benefits of joining Tradedoubler
- Tailored solutions for achieving sales growth
- Wide-reaching network of publishers
- Accurate and detailed performance tracking
- Access to programmatic advertising options
Technology and Tools
Tradedoubler employs advanced tracking systems, including cross-device tracking, real-time analytics, and API integrations for custom solutions. Their tools focus on data-driven insights and optimising performance across campaigns.
Support & Community
Tradedoubler provides dedicated account management, access to a knowledge base, and regular training sessions, webinars, and events to help users maximise results. They also foster collaboration through local events and networking opportunities, enhancing community engagement.
How to sign up for Tradedoubler
Visit the Tradedoubler website and fill out the registration form to start leveraging their marketing solutions. For more information on Tradedoubler, read our in depth AWIN vs Tradedobler comparison article.
9. Affiliate Future
Who are Affiliate Future?
Affiliate Future is a UK-based affiliate marketing network that connects advertisers with publishers to generate sales and leads. With a strong presence in the UK market and beyond, Affiliate Future helps businesses grow by offering performance-driven solutions tailored to individual marketing goals.
Why should I use Affiliate Future?
Affiliate Future provides a robust platform with advanced tracking and reporting tools, enabling advertisers to monitor and optimise their campaigns effectively. With access to a wide network of affiliates across various sectors, including retail, finance, travel, and telecoms, Affiliate Future ensures your brand reaches relevant audiences, driving conversions and increasing brand visibility.
"Affiliate Future is a leading affiliate network in the UK, working with advertisers to help grow their online business through publishers. Our technology allows us to provide high quality first party and server to server tracking, along with easy integrations with most popular ecommerce platforms. We are proud of our account management, where we treat each advertiser on their individual needs. With experience in retail, travel, We are proud of our account management, where we treat each advertiser on their individual needs.” — John Vickers, Head of Client Services, Affiliate Future.
Key features of Affiliate Future
- Comprehensive tracking and reporting tools
- Large network of affiliates and advertisers
- Customisable, performance-based campaigns
- Dedicated account management and support
Benefits of joining Affiliate Future
- Access to a vast network of publishers
- Detailed performance insights
- Flexible campaign management options
- Continuous support from an experienced team
Technology and Tools
Affiliate Future offers advanced technology for real-time tracking, reporting, and performance optimisation. The platform includes deep linking, product feeds, and API integrations, providing advertisers with the tools needed for seamless campaign management. Additionally, its dynamic reporting capabilities allow businesses to fine-tune their affiliate strategies.
Support & Community
Affiliate Future provides personalised account management, along with extensive resources such as webinars, training sessions, and industry insights. Their dedicated support team ensures that advertisers and publishers receive continuous guidance, while the platform fosters community engagement through events and collaborative opportunities for growth.
How to sign up for Affiliate Future
Joining Affiliate Future is straightforward. Visit their registration page, complete the form, and follow the verification process to start leveraging their powerful affiliate marketing network.
10. TAG
Who are TAG?
TAG (The Affiliate Gateway) is a UK-based affiliate marketing network that connects advertisers with high-quality publishers to drive sales and leads. TAG provides a performance-focused platform that helps businesses across various sectors increase their reach and optimise their affiliate marketing efforts.
Why should I use TAG?
TAG offers a flexible and powerful platform with advanced tracking and reporting tools, designed to help businesses grow through performance-based marketing. With access to a wide network of affiliates in key sectors such as retail, finance, and technology, TAG ensures that your products and services are promoted to the right audience, helping you boost brand visibility and drive conversions.
Key features of TAG
- Comprehensive tracking and reporting tools
- Extensive network of affiliates and advertisers
- Performance-driven, customisable campaigns
- Dedicated account management and support
Benefits of joining TAG
- Access to a wide network of publishers
- Detailed performance insights and reporting
- Tailored campaign strategies
- Continuous support from a knowledgeable team
Technology and Tools
TAG provides advanced technology for real-time tracking, in-depth reporting, and performance optimisation. The platform includes tools such as deep linking, product data feeds, and flexible commissioning, allowing advertisers to manage campaigns with ease. TAG’s API integration and custom reporting ensure that businesses can optimise their marketing strategies for maximum ROI.
Support & Community
TAG offers dedicated account management, providing ongoing support and strategic consultation for advertisers. Their extensive resources include webinars, training, and community events, all aimed at fostering collaboration and growth. TAG actively engages with its affiliate partners to ensure continued success and optimisation of campaigns.
How to sign up for TAG
Signing up for TAG is simple. Visit their registration page, complete the form, and follow the verification process to start benefiting from their affiliate marketing network.
EngageMore's verdict: choosing the right affiliate network for your affiliate marketing.
Choosing the right affiliate network is crucial for the success of your marketing campaigns. Each network offers unique features and benefits, so it's essential to evaluate them based on your specific needs and goals. Whether you're looking for a user-friendly platform, advanced tracking, or a vast network of affiliates, the top 10 affiliate networks in the UK for 2024 have you covered. Start by exploring these networks and find the perfect fit to boost your affiliate marketing efforts.