Awin vs ShareASale: Which affiliate network is right for you?

Choosing the right affiliate network is crucial for the success of your marketing campaigns. Awin and ShareASale are two of the leading affiliate networks in the UK. This article provides a detailed comparison of Awin and ShareASale to help you decide which network best suits your needs. We have included a star rating for each section and the EngageMore conclusion and overall star rating at the end of the article, to help you decide which affiliate network is right for you.

1. Introduction to Awin and ShareASale

In this section, we'll provide a brief overview of Awin and ShareASale, introducing their roles in the affiliate marketing landscape and what makes each network distinct. This background will set the stage for a deeper comparison of their features and services.

Who are Awin?

Awin is a global affiliate marketing network with a strong presence in the UK. It connects businesses with publishers to promote products and services, driving sales and leads through a wide network of affiliates.

Who are ShareASale?

ShareASale is a popular affiliate marketing network known for its robust platform and diverse range of affiliate programs. They connect advertisers with a large network of publishers.

2. Key features comparison

Here, we will explore the key features offered by Awin and ShareASale. We'll break down their tracking capabilities, user interface, and account management services to help you understand what each network brings to the table.

Key features of Awin

• Over 240,000 active publishers and 21,200 advertisers globally.
• Strong presence in Europe, with operations in North America and other regions.
• Covers diverse sectors, including fashion, finance, travel, and retail.
• Comprehensive tracking and reporting
• User-friendly interface
• Dedicated account management

Key features of ShareASale

• Over 16,000 merchants and a vast network of affiliates, mainly focused in North America.
• Strong presence in sectors like retail, lifestyle, home and garden, and technology.
• Offers a wide range of niche markets, allowing affiliates to find specialised programs easily.
• Advanced tracking and reporting
• User-friendly interface

3. Benefits of using Awin and ShareASale

This section highlights the specific advantages of choosing Awin and ShareASale for your affiliate marketing needs. We'll outline the unique benefits of each network to illustrate how they can support your marketing objectives.

Why should I use Awin?

Awin offers a user-friendly platform with robust tracking and reporting tools. Their extensive network ensures that your products reach a wide audience, boosting your potential for increased sales and brand visibility.

• Offers comprehensive tools, including real-time reporting, performance tracking, a user-friendly dashboard, creative assets, deep linking tools, and a mobile app.
• Known for its reliable and easy-to-use technology.
• Provides advanced affiliate marketing solutions, such as cross-device tracking and attribution modeling.

Why should I use ShareASale?

ShareASale offers advanced tracking, a user-friendly interface, and a wide array of affiliate programs. Their platform is designed to help you maximise your affiliate marketing efforts.

• User-friendly interface with real-time tracking, robust reporting tools, and a customizable dashboard.
• Advanced tools like affiliate program comparison, product-level tracking, and fraud detection.
• Provides a comprehensive API for custom integrations and automated processes.

4. Performance and reliability

In this part, we will assess the performance and reliability of Awin and ShareASale. We'll examine how each network handles tracking and reporting, and how dependable their systems are for ensuring accurate performance measurement.

Awin's performance and reliability

Awin is known for its reliable tracking and robust reporting capabilities. Their platform ensures accurate tracking of sales and leads, providing detailed performance reports to help optimise your campaigns.

• Recognised for transparency, reliability, and a comprehensive network.
• Trusted by advertisers and publishers, with a strong community focus and support.
• Winner of several industry awards, reflecting its status as a leading affiliate network.

ShareASale's performance and reliability

ShareASale is renowned for its advanced tracking technology and comprehensive reporting. Their platform provides detailed insights into campaign performance, enabling marketers to make data-driven decisions.

• Known for its simplicity, transparency, and low-cost entry for advertisers.
• Respected for its commitment to ethical practices, security, and dependable service.
• Strong reputation in the affiliate marketing industry, particularly in North America, for its wide range of merchants and ease of use.

5. Network reach and publisher quality

Here, we will compare the network reach and publisher quality of Awin and ShareASale. We'll look at the size and scope of their affiliate networks and evaluate the quality of publishers associated with each network.

Awin's network reach and publisher quality

Awin boasts a vast network of affiliates, including top publishers in various niches. This extensive reach ensures that your products are promoted to a broad and relevant audience.

ShareASale's network reach and publisher quality

ShareASale offers a large network of high-quality affiliates. Their diverse affiliate programs ensure that your products reach a wide and relevant audience.

6. Support & Community

This section covers the user experience and support services provided by Awin and ShareASale. We'll discuss how easy it is to navigate their platforms and the level of support available to users, including account management and customer service.

How to sign up for Awin

Signing up for Awin is straightforward. Visit their website, fill out the registration form, and follow the verification process to get started.

How to sign up for ShareASale

Join ShareASale by visiting their website and completing the registration process.

Awin's user interface and support

Awin provides a user-friendly interface that makes it easy to manage campaigns and track performance. They also offer dedicated account management and support to assist you with any issues.

• Dedicated account managers, extensive resources, webinars, training sessions, and events.
• Highly rated customer service for responsiveness and knowledgeability.
• Strong community engagement through events, newsletters, and forums.

ShareASale's user interface and support

ShareASale's platform is designed for ease of use, with intuitive navigation and comprehensive tools. They offer excellent customer support and detailed guides to help you make the most of their platform.

• Comprehensive support with a dedicated affiliate manager and access to an extensive knowledge base.
• Regular webinars, training sessions, and an affiliate summit to foster learning and networking.
• Active community-building through forums, blogs, and social media groups.

7. Cost and commission structure

Finally, we will review the cost and commission structures of Awin and ShareASale. This section will detail how each network charges for its services and how their pricing models impact your overall affiliate marketing investment.

Awin's cost and commission structure

Awin operates on a commission-based model, with fees based on the performance of your campaigns. They offer competitive rates and transparent pricing, ensuring you get value for your investment.

ShareASale's cost and commission structure

ShareASale also uses a performance-based pricing model. Their competitive commission rates and detailed reporting make it easy to understand and optimise your marketing spend.

8. The Verdict: Awin vs ShareASale, which affiliate network should you choose?

Choosing between Awin and ShareASale for your affiliate network depends on your specific needs and goals. Awin, with its vast network of affiliates, user-friendly tools, strong European presence, and extensive community support, is ideal for businesses looking to expand their reach. In contrast, ShareASale, known for its advanced tracking technology, diverse affiliate programs, simple and transparent platform, and wide range of niche opportunities, is perfect for marketers focused on North American markets who seek comprehensive solutions with a low-cost entry.

Evaluate the features, benefits, and costs of both networks to determine which one aligns best with your marketing strategy; both Awin and ShareASale offer robust solutions to enhance your affiliate marketing efforts.