Awin vs Rakuten Advertising: Which affiliate network is right for you?

Choosing the right affiliate network is crucial for the success of your marketing campaigns. Awin and Rakuten Advertising are two of the leading affiliate networks in the UK. This article provides a detailed comparison of Awin and Rakuten Advertising to help you decide which network best suits your needs. We have included a star rating for each section and the EngageMore conclusion and overall star rating at the end of the article, to help you decide which affiliate network is right for you.

1. Introduction to Awin and Rakuten Advertising

In this section, we'll provide a brief overview of Awin and Rakuten Advertising, introducing their roles in the affiliate marketing landscape and what makes each network distinct. This background will set the stage for a deeper comparison of their features and services.

Who are Awin?

Awin is a global affiliate marketing network with a strong presence in the UK. It connects businesses with publishers to promote products and services, driving sales and leads through a wide network of affiliates.

Who are Rakuten Advertising?

Rakuten Advertising is a leading affiliate marketing network that offers a range of digital marketing solutions. They connect advertisers with publishers to drive performance-based marketing campaigns.

2. Key features comparison

Here, we will explore the key features offered by Awin and Rakuten Advertising. We'll break down their tracking capabilities, user interface, and account management services to help you understand what each network brings to the table.

Key features of Awin

• Over 240,000 active publishers and 21,200 advertisers globally.
• Strong presence in Europe, with operations in North America and other regions.
• Covers diverse sectors, including fashion, finance, travel, and retail.
• Comprehensive tracking and reporting
• Wide network of affiliates
• User-friendly interface
• Dedicated account management

Key features of Rakuten Advertising

• Part of the global Rakuten Group, with access to a network of thousands of advertisers and publishers worldwide.
• Strong presence in North America, Europe, and Asia-Pacific regions.
• Focus on key verticals such as retail, travel, financial services, and telecommunications.
• Advanced tracking and analytics
• Comprehensive marketing solutions
• Dedicated support

3. Benefits of using Awin and Rakuten Advertising

This section highlights the specific advantages of choosing Awin or Rakuten Advertising for your affiliate marketing needs. We'll outline the unique benefits of each network to illustrate how they can support your marketing objectives.

Why should I use Awin?

Awin offers a user-friendly platform with robust tracking and reporting tools. Their extensive network ensures that your products reach a wide audience, boosting your potential for increased sales and brand visibility.

• Comprehensive suite of tools, including real-time reporting, performance tracking, user-friendly dashboard, creative assets, deep linking tools, and a mobile app.
• Known for its reliable and easy-to-use technology.
• Offers advanced affiliate marketing solutions, such as cross-device tracking and attribution modeling.

Why should I use Rakuten Advertising?

Rakuten Advertising provides a comprehensive platform with advanced tracking, extensive analytics, and a global network of affiliates. Their solutions are designed to help you achieve your marketing goals effectively.

• Utilises advanced technology, including AI-driven tools, cross-device tracking, and dynamic commissioning.
• Provides robust analytics, audience insights, and a custom API for tailored solutions.
• Focuses on innovative solutions, such as its proprietary tracking technology and unique publisher partnerships to optimise performance.

4. Performance and reliability

In this part, we will assess the performance and reliability of Awin and Rakuten Advertising. We'll examine how each network handles tracking and reporting, and how dependable their systems are for ensuring accurate performance measurement.

Awin's performance and reliability

Awin is known for its reliable tracking and robust reporting capabilities. Their platform ensures accurate tracking of sales and leads, providing detailed performance reports to help optimise your campaigns.

• Recognised for transparency, reliability, and a comprehensive network.
• Trusted by advertisers and publishers, with a strong community focus and support.
• Winner of several industry awards, reflecting its status as a leading affiliate network.

Rakuten Advertising's performance and reliability

Rakuten Advertising is renowned for its advanced tracking technology and comprehensive analytics. Their platform provides detailed insights into campaign performance, enabling marketers to make data-driven decisions.

• Part of the globally recognised Rakuten Group, known for its innovation and technological expertise.
• Respected for its commitment to quality, transparency, and partner success.
• Strong reputation in the affiliate marketing industry, particularly in North America and Asia-Pacific, with a focus on growth and expansion.

5. Network reach and publisher quality

Here, we will compare the network reach and publisher quality of Awin and Rakuten Advertising. We'll look at the size and scope of their affiliate networks and evaluate the quality of publishers associated with each network.

Awin's network reach and publisher Quality

Awin boasts a vast network of affiliates, including top publishers in various niches. This extensive reach ensures that your products are promoted to a broad and relevant audience.

Rakuten Advertising's network reach and publisher quality

Rakuten Advertising offers a global network of high-quality publishers. Their rigorous vetting process ensures that only reputable and effective publishers join their network, enhancing the quality of traffic to your campaigns.

6. Support & Community

This section covers the user experience and support services provided by Awin and Rakuten Advertising. We'll discuss how easy it is to navigate their platforms and the level of support available to users, including account management and customer service.

How to sign up for Awin

Signing up for Awin is straightforward. Visit their website, fill out the registration form, and follow the verification process to get started.

How to sign up for Rakuten Advertising

Join Rakuten Advertising by visiting their website and completing the registration form.

Awin's user interface and support

Awin provides a user-friendly interface that makes it easy to manage campaigns and track performance. They also offer dedicated account management and support to assist you with any issues.

• Dedicated account managers, extensive resources, webinars, training sessions, and events.
• Highly rated customer service for responsiveness and knowledgeability.
• Strong community engagement through events, newsletters, and forums.

Rakuten Advertising's user interface and support

Rakuten Advertising's platform is designed for ease of use, with intuitive navigation and comprehensive tools. They offer excellent customer support and detailed guides to help you make the most of their platform.

• Offers personalised account management and support services.
• Provides access to a comprehensive resource centre, including training programs, webinars, and industry insights.
• Strong focus on partner collaboration, including exclusive networking events and strategic growth initiatives.

7. Cost and commission structure

Finally, we will review the cost and commission structures of Awin and Rakuten Advertising. This section will detail how each network charges for its services and how their pricing models impact your overall affiliate marketing investment.

Awin's cost and commission structure

Awin operates on a commission-based model, with fees based on the performance of your campaigns. They offer competitive rates and transparent pricing, ensuring you get value for your investment.

Rakuten Advertising's cost and commission structure

Rakuten Advertising uses a performance-based pricing model. Their competitive commission rates and detailed reporting make it easy to understand and optimise your marketing spend.

8. The Verdict: Awin vs Rakuten Advertising, which affiliate network should you choose?

Choosing between Awin and Rakuten Advertising for your affiliate network depends on your specific needs and goals. Awin, with its vast network of affiliates, user-friendly tools, strong European presence, and extensive community support, is ideal for businesses looking to expand their reach. In contrast, Rakuten Advertising, known for its advanced tracking technology, innovative tools, and global network, is perfect for marketers seeking detailed insights, data-driven optimisation, and strategic growth opportunities.

Evaluate the features, benefits, and costs of both networks to determine which one aligns best with your marketing strategy; both Awin and Rakuten Advertising offer robust solutions to enhance your affiliate marketing efforts.