Awin vs Tradedoubler: Which affiliate network is right for you?

Choosing the right affiliate network is crucial for the success of your marketing campaigns. Awin and Tradedoubler are two of the leading affiliate networks in the UK. This article provides a detailed comparison of Awin and Tradedoubler to help you decide which network best suits your needs. We have included a star rating for each section and the EngageMore conclusion and overall star rating at the end of the article, to help you decide which affiliate network is right for you.

1. Introduction to Awin and Tradedoubler

In this section, we'll provide a brief overview of Awin and Tradedoubler, introducing their roles in the affiliate marketing landscape and what makes each network distinct. This background will set the stage for a deeper comparison of their features and services.

Who are Awin?

Awin is a global affiliate marketing network with a strong presence in the UK. It connects businesses with publishers to promote products and services, driving sales and leads through a wide network of affiliates.

Who are Tradedoubler?

Tradedoubler is a performance-based marketing network that specialises in affiliate marketing and programmatic display advertising. They offer solutions tailored to meet the needs of both advertisers and publishers.

2. Key features comparison

Here, we will explore the key features offered by Awin and Tradedoubler. We'll break down their tracking capabilities, user interface, and account management services to help you understand what each network brings to the table.

Key features of Awin

• Over 240,000 active publishers and 21,200 advertisers globally.
• Strong presence in Europe, with operations in North America and other regions.
• User-friendly interface
• Dedicated account management

Key Features of Tradedoubler

• Network of over 180,000 publishers and 2,000 advertisers.
• Core strength in Europe, particularly in the UK, Germany, and Sweden, with an expanding international reach.
• Comprehensive tracking and reporting
• Performance-based marketing solutions
• Extensive tracking and analytics
• Programmatic display advertising

3. Benefits of using Awin and Tradedoubler

This section highlights the specific advantages of choosing Awin or Tradedoubler for your affiliate marketing needs. We'll outline the unique benefits of each network to illustrate how they can support your marketing objectives.

Why should I use Awin?

Awin offers a user-friendly platform with robust tracking and reporting tools. Their extensive network ensures that your products reach a wide audience, boosting your potential for increased sales and brand visibility.

• Comprehensive tools, including real-time reporting, performance tracking, a user-friendly dashboard, creative assets, deep linking tools, and a mobile app.
• Technology known for its reliability and ease of use.

Why should I use Tradedoubler?

Tradedoubler provides a reliable platform with extensive tracking capabilities and a broad network of affiliates. They are known for their performance-based approach, ensuring you get value for your marketing spend.

• Advanced tracking system, cross-device tracking, real-time analytics, and API for custom integrations.
• Focus on data-driven insights and performance optimisation.

4. Performance and reliability

In this part, we will assess the performance and reliability of Awin and Tradedoubler. We'll examine how each network handles tracking and reporting, and how dependable their systems are for ensuring accurate performance measurement.

Awin's performance and reliability

Awin is known for its reliable tracking and robust reporting capabilities. Their platform ensures accurate tracking of sales and leads, providing detailed performance reports to help optimise your campaigns.

• Recognised for transparency, reliability, and a comprehensive network.
• Trusted by advertisers and publishers, with a strong community focus and support.

Tradedoubler's performance and reliability

Tradedoubler is renowned for its extensive tracking and analytics capabilities. Their performance-based approach ensures that you get detailed insights and value from your campaigns.

• Known for innovation, expertise in performance marketing, and commitment to measurable results.
• Respected for maintaining strong relationships with partners and a focus on transparency.

5. Network reach and publisher quality

Here, we will compare the network reach and publisher quality of Awin and Tradedoubler. We'll look at the size and scope of their affiliate networks and evaluate the quality of publishers associated with each network.

Awin's network reach and publisher quality

Awin boasts a vast network of affiliates, including top publishers in various niches. This extensive reach ensures that your products are promoted to a broad and relevant audience.

Tradedoubler's network reach and publisher quality

Tradedoubler offers a large network of high-quality affiliates and publishers. Their rigorous selection process ensures that only reputable and effective publishers join their network.

6. Support & Community

This section covers the user experience and support services provided by Awin and Tradedoubler. We'll discuss how easy it is to navigate their platforms and the level of support available to users, including account management and customer service.

How to sign up for Awin

Signing up for Awin is straightforward. Visit their website, fill out the registration form, and follow the verification process to get started.

How to sign up for Tradedoubler

Visit the Tradedoubler website and fill out the registration form to start leveraging their marketing solutions.

Awin's user interface and support

Awin provides a user-friendly interface that makes it easy to manage campaigns and track performance. They also offer dedicated account management and support to assist you with any issues.

• Dedicated account managers, extensive resources, webinars, training sessions, and events.
• Highly rated customer service for responsiveness and knowledgeability.

Tradedoubler's user interface and support

Tradedoubler offers a user-friendly platform with comprehensive tracking and analytics. Their support team is known for its responsiveness and expertise.

• Support through dedicated account managers, a detailed knowledge base, webinars, and training programs.
• Emphasis on collaboration to maximise partner performance.

7. Cost and commission structure

Finally, we will review the cost and commission structures of Awin and Tradedoubler. This section will detail how each network charges for its services and how their pricing models impact your overall affiliate marketing investment.

Awin's cost and commission structure

Awin operates on a commission-based model, with fees based on the performance of your campaigns. They offer competitive rates and transparent pricing, ensuring you get value for your investment.

Tradedoubler's cost and commission structure

Tradedoubler uses a performance-based pricing model. Their competitive commission rates and detailed reporting make it easy to understand and optimise your marketing spend.

8. The verdict: Awin vs Tradedoubler, which affiliate network should you choose?

Choosing between Awin and Tradedoubler for your affiliate network depends on your specific needs and goals. Awin offers a vast network of affiliates, user-friendly tools, and a strong European presence with a supportive community, making it ideal for businesses looking to expand their reach. Tradedoubler, with its performance-based approach, extensive tracking capabilities, and data-driven tools, is perfect for marketers seeking detailed insights and a collaborative approach to performance optimisation.

Evaluate the features, benefits, and costs of both networks to determine which one aligns best with your marketing strategy. Whether you choose Awin or Tradedoubler, both networks provide robust solutions to enhance your affiliate marketing efforts.