Elevating Carwow's affiliate program: Doubling key performance metrics in four months

EngageMore re-established Carwow's relationships with cashback sites, meticulously structuring contracts and tracking systems to meet their unique requirements. Although Carwow are unable to offer discounts, we successfully collaborated with major closed-user group sites, such as Blue Light Card, by utilising e-vouchers through Giftcloud. To optimise performance, we analysed subnetworks to identify traffic sources, ensuring Carwow only partnered with appropriate publishers and focusing on the most effective subnetwork partners. Additionally, we introduced email publishers to the program, instilling confidence in a cost-per-lead (CPL) payment model that significantly enhanced overall performance. We also forged partnerships with relevant car-related websites, seamlessly integrating Carwow’s valuation tool into their platforms. Within just four months, we doubled the number of listings for the main ‘sell my car’ KPI. To support the long-term transition of affiliate marketing management in-house, we mentored a digital marketing executive. Finally, we initiated and cultivated a promising partnership with a leading provider of cycling and motoring services.

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