Easyfundraising
Develop commission and tenancy revenue in under-indexing categories at Easyfundraising
The brief
Significantly grow commission and tenancy revenue in under-indexing categories on Easyfundraising.org.uk.
What we did
In order to enhance promotional opportunities for relevant advertisers, we reviewed current strategies and identified new promotional avenues. We also created specialised media packs to maximize advertising spend in specific categories.
Account management played a crucial role
To further drive engagement and attract both users and advertisers, we implemented seasonal and ad hoc campaigns. Account management played a crucial role, as we negotiated campaigns and provided comprehensive reporting on results to advertisers.
Additionally, we raised the profile of Easyfundraising byactively engaging with affiliate networks, agencies, and advertisers at keyindustry networking events.
As a result of EngageMore's work a permanent Category Manager position was established at Easyfundraising to consolidate and expand on EngageMore's success.
EngageMore has worked with Easyfundraising for over 18 months now. In that time they have been proactive in exploring new partnerships, leading internally on getting these off the ground and managing the relationships to a point where they are adding value for both ourselves and our partner advertisers. Overall EngageMore are a joy to work with, go above and beyond what is asked and have been an invaluable addition to our team.
Michael Miller
Chief Operating Officer
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